Using Technology to Assist in eCommerce Targeting

I found this interesting read  today about Ecommerce:

Within the Ecommerce marketplace, new technologies have been developed to assist online retailers in properly messaging content and promotions to different users.  These “targeting” solutions help improve the “holy grail” metric of conversion and should be evaluated and potentially included within your store.By  Stephan Miller, Sep 2009

You should read the whole article here.